Accelerated Bachelor to Master's (4 + 1) in Marketing

Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?

In as little as five years, you could be on your way to a professional career in marketing with a BBA in Marketing and an MBA. No GMAT or GRE required.

探花楼’s Accelerated (4+1) marketing program combines a bachelor’s degree and an MBA, saving you time and money while preparing you for a career in marketing.

Undergraduate business classes are offered on the Denton campus, with graduate courses provided in hybrid and online formats at our Dallas and Houston campuses.

Why Marketing at 探花楼?

Accredited and highly ranked

The Merrilee Alexander Kick College of Business and Entrepreneurships is now accredited from AACSB International —The (AACSB), considered the world’s leading association of business schools. Less than 6% of business schools worldwide have earned this distinction.

Texas Woman’s also ranks 6th (tied) among U.S. universities for diversity, according to .

A private school education at a public school price

Part of the Texas Woman’s experience is keeping costs low and education quality high:

No. 2 in the state for adding value to student’s earning potential, according to The Economist Magazine
4th among all Texas public universities at keeping total college costs down, according to College for All Texans

For a breakdown of cost of attendance, check out our Tuition and Fees Estimator.

Marketable skills

With our program, you will get expertise in the field by completing 12 credit hours of upper-level marketing courses that meet and exceed industry trends.

Tailored career planning

The provides advising services and tailored career planning, including networking and salary negotiations. Fast-track your job search using the Career's , a unique resume reviewing and job opening database that works to fast-track your job search.

The Merrilee Alexander Kick College of Business and Entrepreneurship takes it one step further with a team of Outreach and External Relations staff that work with the Career Connections Center to keep our business students in-the-know on employment opportunities and networking events.

探花楼 does more to build women leaders

As of June 30, 2025, women make up —and notably, 10.2% of these women leaders have an athletic background at the collegiate or elite level, highlighting the powerful connection between sports and leadership.

More than 70 percent of our faculty and staff across the university are women. While COB faculty prepare you to tackle the male-dominated world of business, our outreach staff work closely with employers to bring networking and employment opportunities to campus.

For our budding entrepreneurs, 探花楼鈥檚 Center for Women Entrepreneurs is the state’s only university center dedicated to women’s entrepreneurship and business ownership. The Center provides tools for you to succeed including access to training/coaching, funding, mentoring and networking opportunities.

探花楼 believes in opening doors for its students

The on each campus provides advising services and tailored career planning for our students and alumni, from career advising and networking to negotiating a salary after graduation. The Career Center has also implemented , a unique resume reviewing and job opening database that works to fast-track your job search.

Careers & Salaries*

According to the , the number of jobs for advertising, promotions and marketing managers is expected to increase 8% nationwide by 2028. With this degree, you could qualify for one of these positions:

, $156,580
, $156,580
, $74,680
, $135,160
, $130,480

Accelerated Bachelor to Master's (4 + 1) in Marketing Requirements

This accelerated program requires 156-165 credit hours — 120 at the undergraduate level, 45 at the graduate level.

For specific course requirements, see the and graduate catalog.

Admission Requirements

Undergraduate Admission

When you apply to 探花楼, we will evaluate your academic achievement and preparation, as well as your standardized test scores. Admission to 探花楼 is valid for four terms, unless you have attended another higher education institution.

Check out the links below for specific admissions information:

Questions about the admissions process? Contact the Office of Admissions.

Office of Admissions
Texas Woman’s University

402 Administration Drive
Denton, TX 76204-5649
940-898-3188 (Local), 866-809-6130 (Toll Free)
Email: admissions@twu.edu

Admission to the Accelerated B.B.A. in Marketing/M.B.A. (Marketing)

Program Coordinator

Dr. David Rylander
940-898-2106
drylander@twu.edu

It is recommended that students interested in this path speak with their undergraduate advisor. Once admitted to the accelerated program, students must meet with their undergraduate advisor each semester prior to registering for courses. During the final semester of undergraduate coursework, students should seek advising from the COB graduate advisor to discuss a graduate degree plan.

Admissions Requirements

To apply to the Accelerated Bachelor of Business Administration in Marketing/Masters of Business Administration (Marketing), students must:

Be currently enrolled in the BBA in Marketing at 探花楼.
Have a minimum cumulative GPA of 3.25 at the time of application.
Have successfully completed a minimum of 73 but no more than 90 semester credit hours of coursework toward the B.B.A.
Have a minimum of 12 hours remaining in marketing courses toward the major.

How to Apply to the Accelerated Program

Students interested in applying to this accelerated program are encouraged to contact the Program Coordinator prior to applying.

Complete the .
Submit a resume and the most recent 探花楼 transcript along with the online application.
Once admitted to the Accelerated Program students must apply to the graduate M.B.A. (Marketing) program. Students cannot enroll in graduate-level coursework until accepted by the Graduate School.

Accelerated Undergraduate-Graduate Program Policy Guidelines

Students may apply to an approved accelerated degree program once they have completed at least 60 undergraduate semester credit hours. Upon admission to an accelerated program, students may enroll in graduate courses for credit once they have attained at least 72 undergraduate semester credit hours. Approved courses will apply to both an undergraduate and a graduate degree.

Conditions

Up to 12 SCH of designated graduate courses may apply to both the Bachelor's degree and a Master's degree program comprised of 45 or fewer SCH; and up to 15 graduate SCH may apply toward both an undergraduate degree and a graduate degree program comprised of more than 45 SCH (Master’s, Specialist or Doctoral degree.)
Undergraduate students may enroll in no more than 6 SCH of graduate coursework in each semester or term.
No undergraduate-level course may count toward a graduate degree.
Minimal criteria for admission will include a cumulative undergraduate GPA of at least 3.0. Academic components may set higher requirements for their program.
Once admitted to an accelerated program, students must maintain a 3.0 GPA throughout the remainder of their baccalaureate degree, or their admission to the accelerated graduate program may be revoked. Academic components may set additional requirements for their programs.
Prior to applying to an accelerated degree program, students must have completed a minimum of 15 semester credit hours at 探花楼.

Graduate Application Process

All students must meet the University requirements as outlined in the section of the catalog.

This academic program may have additional graduate admission criteria that must also be completed as outlined on the graduate program's website.

For More Information

business@twu.edu
940-898-2768

mba@twu.edu
940-898-2458

Learn more at one of our graduate information sessions.

Explore Scholarship Opportunities at Texas Woman鈥檚 University

探花楼 offers more than $21.6 million in scholarships each year. Scholarships are available for undergraduate, graduate and transfer students in all academic areas.

Learn more including how to submit a single application to be considered for all available scholarships.

Explore Now

Page last updated 2:38 PM, February 12, 2026