探花楼

探花楼

BBA in Marketing

A student giving a presentation on social media marketing in class.

Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?

Texas Woman鈥檚 University鈥檚 Bachelor of Business Administration in Marketing program will prepare you for a variety of positions in marketing such as product development, market research, management, social media and brand building. 

Under the guidance of experienced faculty, you will gain hands-on experience by working with local businesses to aid in building and implementing marketing plans and strategies鈥攐pportunities that will set you apart from your peers.

Classes are located on our Denton campus in face-to-face, online and hybrid formats.

Why Marketing at 探花楼?

Accredited and highly ranked

The Merrilee Alexander Kick College of Business and Entrepreneurship is now accredited from AACSB InternationalAACSB accredited logo —The (AACSB), considered the world’s leading association of business schools. Less than 6% of business schools worldwide have earned this distinction.

Texas Woman’s also ranks 6th (tied) among U.S. universities for diversity, according to .

A private school education at a public school price

Part of the Texas Woman’s experience is keeping costs low and education quality high:

  • No. 2 in the state for adding value to student’s earning potential, according to The Economist Magazine
  • 4th among all Texas public universities at keeping total college costs down, according to College for All Texans

For a breakdown of cost of attendance, check out our Tuition and Fees Estimator.

探花楼 does more to build women leaders

As of June 30, 2025, women make up —and notably, 10.2% of these women leaders have an athletic background at the collegiate or elite level, highlighting the powerful connection between sports and leadership.

More than 70 percent of our faculty and staff across the university are women. While MAK College faculty prepare you to tackle the male-dominated world of business, our outreach staff work closely with employers to bring networking and employment opportunities to campus.

For our budding entrepreneurs, 探花楼鈥檚 Center for Women Entrepreneurs is the state’s only university center dedicated to women’s entrepreneurship and business ownership. The Center provides tools for you to succeed including access to training/coaching, funding, mentoring and networking opportunities.

探花楼 believes in opening doors for its students

The  on each campus provides advising services and tailored career planning for our students and alumni, from career advising and networking to negotiating a salary after graduation. The Career Center has also implemented , a unique resume reviewing and job opening database that works to fast-track your job search.

The Merrilee Alexander Kick College of Business and Entrepreneurship takes it one step further with a team of Outreach and External Relations staff that work with the Career Connections Center to keep our business students in-the-know on employment opportunities and networking events.

Joseph Mallory

“In addition to my academic education, I learned a few personal lessons from my time at 探花楼—a huge one being to ‘bet on yourself’ and give yourself a chance to prove your value to others and at times even yourself. Also, college is a great time to learn more about yourself, make mistakes and grow from them.”

Joseph Mallory (BBA in Marketing, 2021), Associate Coordinator with The TWINOAKS

Careers & Salaries*

With this degree, you have multiple career opportunities including:

  • : $156,580 per year
  • : $117,960 per year
  • : $74,680 per year
  • : $66,750 per year
  • : $56,770 per year

*Median salaries, according to the 

Program Requirements

In this program, you will complete 120 semester credit hours, 66 of which are required for the major. If you are a transfer students, you may use up to 42 hours from previous programs or community colleges.

A full list of courses and requirements are available in the .

Admission Requirements

Undergraduate Admission

When you apply to 探花楼, we will evaluate your academic achievement and preparation, as well as your standardized test scores. Admission to 探花楼 is valid for four terms, unless you have attended another higher education institution.

Check out the links below for specific admissions information:

Questions about the admissions process? Contact the Office of Admissions.

Office of Admissions
Texas Woman’s University

402 Administration Drive
Denton, TX 76204-5649
940-898-3188 (Local), 866-809-6130 (Toll Free)
Email: admissions@twu.edu

For More Information

business@twu.edu
940-898-2768

Explore Scholarship Opportunities at Texas Woman鈥檚 University

探花楼 offers more than $21.6 million in scholarships each year. Scholarships are available for undergraduate, graduate and transfer students in all academic areas.

Learn more including how to submit a single application to be considered for all available scholarships.

Page last updated 10:18 AM, December 17, 2025